Garrett Cologne: Why This Arizona Broker Walked Away From the 3% Listing Model

Garrett Cologne saw a gap in Arizona’s highly competitive real estate market and built his independent brokerage around a different approach to listing homes. Instead of relying on the traditional percentage-based model, W3ST Realty offers a $7,500 flat-rate listing package with clearly defined services.
In this episode:
• Why Garrett moved away from charging a 3% listing fee
• How the $7,500 flat-rate model works at W3ST Realty
• Why clarifying his deliverables changed the way he operates
• How the new model increased his listing appointment conversion rate
• Why Garrett believes agents need a clear differentiator in competitive markets
About Our Guest:
Garrett Cologne is the Owner and Designated Broker of W3ST Realty, an independent real estate brokerage serving the Phoenix area and clients across Arizona. After previously leading a real estate team at HomeSmart, Garrett launched W3ST Realty on January 1, bringing an entrepreneurial, client-first approach shaped by his experience building and operating service-based businesses.
His work spans residential and commercial real estate, investment opportunities, and land development, giving him a broad perspective on the Arizona real estate market. From helping individuals buy and sell homes to navigating commercial transactions and development projects, Garrett combines hands-on brokerage experience with the mindset of a business owner. His transition from running a team within a larger brokerage to building an independent real estate brokerage offers valuable insight for agents, team leaders, and entrepreneurs looking to grow on their own terms.
#RealEstate #RealEstateBroker #RealEstateBusiness #RealEstateAgents #RealEstateLeadership #ArizonaRealEstate
Mentioned/associated with this episode:
GARRETT COLOGNE
Owner and Designated Broker - W3ST Realty
Email: [email protected]
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