SaaStr 864: How to Build Your Own AI VP of Marketing Step-by-Step with SaaStr's Chief AI Officer

How to Build Your Own AI VP of Marketing Step-by-Step with SaaStr's Chief AI Officer
SaaStr's CAIO Amelia LeRutte built 10K, SaaStr's AI VP of Marketing, live on stage at SaaStr AI Annual 2026 - and you can follow along and build your own right now. 10K started as a simple dashboard in January. Five months later it runs autonomous email campaigns, generates daily marketing ideas grounded in real data, sends attendee newsletters, and acts as a full co-pilot for SaaStr's entire go-to-market. In this session, Amelia walks you through the exact spec, the sample data, and the live build so you can deploy your own version before the video ends.
What you'll learn:
How to write a spec that gives your agent one clear goal and actually produces useful outputs
How to connect Salesforce, your marketing automation platform, social media, and other APIs so your agent has real data to work with
The stair-stepping approach: build one agentic workflow at a time instead of trying to automate everything at once
How to set guardrails so your agent runs campaigns semi-autonomously without emailing your entire database by accident
What 10K does today versus what it could do on day one, and what the realistic 30, 60, and 90-day build looks like
Resources from this session:
Grab the spec and sample historical data to build your own: saastrannual.com/resources
Free Replit credits: use code REPLITSAASTR
Read 10K's own take on whether he is a VP of Marketing: saastr.com/is10kavpofmarketing
About this session: Recorded live at SaaStr AI Annual 2026 in San Mateo. Part of SaaStr's ongoing series on building and deploying AI agents