The Way with Dino Katsiametis
Mortgage Advisors: Send the Right Signals — Steve Saxton
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Steve Saxton says it plain: “It means that you’re niching down so that the person looking for you can find you.”
Steve is the founder of Christian Roberts Mortgage in Utah. He does jumbo loans for self-employed borrowers. In this talk, Dino and Steve go deep on one big idea. Send the right signals, so Google and AI know who you are.
Steve shares how he turns one closed loan into a blog post. He tells how a voice memo gets a Google review. And he says why every borrower needs one point of contact.
You will also hear what he says no to now, his favorite book, and his Million Dollar Drop plan.
Comment SIGNALS on any clip and we will send you the playbook.
Books mentioned: Can’t Hurt Me — David Goggins https://link.amazon/B02kHj9R5
Views expressed are the individual’s own and do not represent their employer.
The Way with Dino Katsiametis https://DinoKatsiametis.com/podcast/s2e11-steve-saxton/
#WhoCanWeServeToday
00:00 Welcome
01:58 What is your ethos?
06:02 The loan he wrote for free
17:27 Never downgrade your lifestyle
18:38 Who is Steve Saxton?
20:40 What would Steve teach in a masterclass?
22:34 From the Yellow Pages to AI
25:58 Get painfully specific
29:42 Niching down does not mean losing loans
30:44 Turn one closing into a blog post
32:03 AI does not know who you are
34:16 The voice memo that gets Google reviews
36:28 From loan officer to mortgage advisor
38:14 One point of contact
47:54 One story, many platforms
57:33 Why Steve posts on social media
1:00:18 They can smell your commission breath
1:04:38 Start with the end
1:05:29 The Round begins
1:11:31 What Steve says no to now
1:14:20 The best question to ask a borrower
1:16:40 Favorite book
1:17:04 The Million Dollar Drop
1:22:05 The free playbook
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