Pizza Empire Founder: What It Really Takes to Build a Successful Restaurant Brand - Thom Elliot

This week Alberto sat down with Thom Elliot, co-founder of Pizza Pilgrims, one of the UK’s most recognisable and successful pizza brands.
Thom shares the real story behind building Pizza Pilgrims from a single van into a national business with over 800 employees, and what it actually costs to scale in hospitality. From long hours and financial pressure to the emotional toll of leadership, this conversation goes far beyond the highlight reel.
They explore the early days of the business, the realities of growth, why hospitality is often romanticised from the outside, and how pressure, responsibility, and risk change as a company scales. Thom opens up about burnout, identity, and the challenge of staying grounded while building something that demands everything.
You will learn
• What it really takes to build and scale a restaurant business
• The personal cost of entrepreneurship in hospitality
• How leadership pressure changes as a business grows
• Why success does not remove stress or uncertainty
• How to build something meaningful without losing perspective
Follow Thom & Pizza Pilgrims
https://www.instagram.com/pizzapilgrims/
https://www.youtube.com/@UC_LiCe5657Ynu5G7lIzHGjg
https://www.tiktok.com/@pizzapilgrims
https://www.linkedin.com/in/thom-elliot-9115ab2b/
#podcast #entrepreneurship #pizzapilgrims #startupstory #hospitality #founderstories #businessjourney #streetfood #smallbusiness #motivation #thrivingminds
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